Here’s the thing: you don’t know what you don’t know.

That’s why working with a coach is so powerful.

Leadership coaching is a partnership that creates the perfect environment for introspection, creative problem-solving, and intentional action.

When you work with me, we'll answer questions like:

1.

How do you want to show up as a leader?

We’ll establish where you’re at right now, where you want to be, and what values, strengths and opportunities you bring to the table.

2.

What matters most to you?

Next, we’ll determine what you care about the most. We’ll work to better understand your blindspots, explore all the paths you could take to get to your desired state, and begin making a plan.

3.

What’s next?

As you add tools to your toolkit, we’ll continue to build you up by putting those tactics to use, experimenting with new approaches and then reflecting to solidify your learning.

After working together, my clients are able to:

  • Identify unique superpowers by learning from past experiences

  • Develop the capacity to reflect and course correct in the moment

  • Better align their actions with both personal and business values and goals

  • Continuously leverage their new tools and tactics in any situation they face

Let's Do This

Hi! I’m Sam.

I’m a coach and consultant that supports leaders like you.  

Now more than ever, executives and employees alike are asking the tough questions:

What really matters?
How can I find meaning in what I do?

Professional coaching is an antidote to these murky questions, providing insight and actionable steps to reach clear answers.

sam-appel-coaching.png

  • Leaders who are ready to explore ways that they can enrich their personal and professional lives.

    From a founder wrestling with existential questions to team members struggling to realize their full potential — I’ve seen it all and understand the power that a thoughtful and encouraging coach can offer in those scenarios.

  • I offer an objective perspective, helping you see your blind spots and areas of opportunity with research-backed coaching frameworks that empower you and your team to reach your full potential.

    I can promise you this: you’ll always leave our sessions with actionable steps you can take and implement right away. Our work is action-oriented. I’m more than a sounding board. I’m your partner in progress.

  • I graduated from Cornell University and am a Columbia Credentialed Professional Executive Coach and a Professional Certified Coach via the International Coaching Federation.

  • After working for years as the right-hand to several visionary startup founders, I’m well-versed in the excitement and growing pains that come with professional and personal growth.

    My background is in the fast-paced hospitality industry, but I’ve worked with leaders from a wide variety of industries and backgrounds.

    Whether I’m working with you or with top performers on your team, my role is to be your partner. Together, we can create the space that allows for clarity, goal-setting, and doing the work.

Learn more

What Clients are Saying: 

  • “Sam helps me to reframe how I see and interpret things in my job. I leave our sessions feeling reinvigorated, energized, and more powerful.”

    — D.F., Vice President, The Americas at Global Public Company

  • “There’s something invaluable in showing up the way that you want to show up. I think that’s probably the simplest answer for what a good coaching relationship can do for you.”

    — E.C., Investor at VC Firm

  • “Bringing voice to the fears and false narratives in my head was so extremely rewarding because they were finally able to be heard and therefore swiftly shut down. Sam is a master at helping you be your best self. I've never felt more confident and ready to take on the world.

    Once I started to believe in myself, all of a sudden almost what felt like at random, things started to fall into place. The email I always dreamed of getting. The call I had always wanted. With a shift of mindset, I not only got the opportunities I was looking for, I felt ready to take them on.”

    — J.B., Actor, Writer, Director

  • “Immediately after my first consult with Sam, I felt a sense of ease. She has this incredible gift of getting clarity on your feelings, thoughts and ideas and how things truly make you feel. Throughout our time together she wasn't just coaching me on my future business ideas but also on finding back to heart center. I felt as though I went from caterpillar to butterfly. I started the process feeling lost and unsure of myself and after every session I walked away feeling confident, empowered and inspired. She has the ability to cut through your monkey mind and gives you the tools to work towards your goals, one step at a time so that by the time your work together is done you are left with a clear vision on how to execute.”

    — J.L., Founder of Wellness & Lifestyle Retail

  • “Sam truly has a gift in getting people to recognize their potential by asking the most inquisitive questions and holding space as the best thought partner for exploration.”

    — L.L., Director of Programming & Partnerships at Hotel & Club

  • “Sam always makes me feel like the answer is within and that I can be powerful in taking control of my own life, decisions, and work.”

    — C.O., Founder of Production Agency

  • “Sam is incredibly gifted in holding space for others and providing guidance as you decide the next steps to reach your goals. I so appreciate the time we spent together, and recommend that anyone doubting their path, their strengths, and/or their goals, to work with her.”

    — A.H., Founder of Wellness DTC

  • “I am so grateful for what coaching has helped me accomplish in just two months. Sam is so helpful and caring, yet firm when necessary. Having an objective third party to talk to about my experiences, struggles, and successes has made such a difference! It totally took the fear out of the equation and, with Sam's help, I can break down my larger goals into smaller ones that I can actually accomplish and feel good about.”

    — S.M., Marketing Manager at Restaurant Group